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FAQs

What is Search Engine Optimization?
Search Engine Optimization (SEO) making your web site search engine friendly. Search engine optimization enables the search engines to find and index your web site for keywords that have been determined to drive traffic to your site.

Why should I optimize my Web site for the Search Engines?
Research shows that over 85 percent of Internet users find what they are looking for through Search Engines. Most of these users don’t look beyond the first or second page in the results of a Search Engine query. If your Web site is not achieving high rankings in the Search Engines for targeted keywords you could be losing valuable traffic.

What should I expect from a Search Engine Marketing campaign?
Prior to the beginning of the search engine marketing campaign – realistic goals should be set; a web site assessment should be completed to determine where the site is ranking in the search engines. Once these steps have been taken – you, with your search provider can determine what you can expect from a search engine marketing campaign. As with any marketing campaign results can and should be tracked to determine how much lift you can expect to see in the search engine rankings, visitors to your web site, leads and conversions.

Do you offer any guarantees?
No. There are no guarantees with Search Engines – but after an initial web site assessment has been completed it would be possible to predict how a successful search engine marketing or search engine optimization campaign would positively effect the web site.

What is the cost of a Search Engine Marketing campaign?
Search engine marketing plans can range in price. Usually a web site assessment would need to be made to determine how much time would be involved in making the site successful in the search engines. Some sites need only a small amount of “tweaking” to gain search engine visibility, where other sites may need a complete overhaul. Click here to see our Search Engine Marketing Plans.

How long will it take for me to see any results from the Search Engine Marketing campaign?
Depending on your Search Engine marketing strategy– it can take as little as 3-5 days with a Pay-Per-Click campaign, or as long as 4 to 6 weeks for organic search engine optimization. Some search engines will index your site in as little as two weeks.

Once my Web site is submitted to Search Engines and Directories – is it over?
Search engine optimization is never once-and-done – it is an ongoing process. With the ever-increasing popularity of search engine marketing, there are always new competitors entering the marketplace with highly optimized Web sites. It’s imperative to stay ahead of the game and continuously monitor your Web site’s rankings. There will be times when your web site will go down in the rankings due to changing algorithms and competitors and your optimized pages may need to be “tweaked” to regain position in the search engines. Without monitoring and Web site analysis – your site could fall from the search engines and lose valuable traffic. Also your marketing needs may change over the course of the campaign.

Do you submit to thousands of Search Engines?
 No! Most searches are performed on the top 10 Search Engines. Automatic submission services submit your site to Free For All’s (FFA), “link farms” and other less-reputable sources. These programs are only interested in collecting email addresses. Including your web site on many of these engines and directories can even hurt your rankings in the legitimate search engines.

How do I see the progress of my site?
It is very important to have your web site monitored after the search engine optimization is complete. This will let you see the progress of the optimization and also if the site is suddenly dropped from the search engines or if it is not appearing for keywords – changes can be made to correct these situations.

How can I get started?
Contact us. We will suggest the best plan for your Web site to gain Search Engine visibility and traffic, and then contact you within two business days.