Search engine optimization has been and will continue to be a major part of getting targeted traffic to our websites. No matter how much we wish we could do without the proper tools, using the right tools can make internet marketing much easier. So in this article we will go over a few tools that we recommend and how they can ultimately help you achieve your goals.
One of the best tools that is currently available is called RavenTools. Their goal is to make your SEO, research, link building, and reports much easier by offering you different programs that increase how effective your efforts are.
While most SEO tools will provide you with a little bit of researched information, you will have access to over 24 different researchable metrics that can be reviewed within seconds. Whether it is keyword research, competition research, demographic information, and plenty more, you will have no problems being able to review everything in multiple different reports.
The reporting feature allows you to customize your reports in any fashion you wish so it is easy for you to get all your information. RavenTools not only gathers information and reports it to you, you have the ability to track information to get automatic updates on what is happening. This makes it much easier to stay on top of keyword rankings, competition, and any other important information you will need.
Besides all of the information you will get, you also get access to their link building program which helps to organize all of the information in a easily accessible fashion. There is no longer any need to try and use Excel spreadsheets to input all of the contact information, website information, niche, and all the other stuff that goes with link building.
Bottom line, RavenTools can be a great asset to any online business. The monthly cost for RavenTools is about $99 a month for a pro subscription or you can use the agency subscription for $249.
Formerly known as SEOmoz, Moz is an incredible tool that can help on a number of different aspects of internet marketing. As of right now, they have changed up their program so it is in beta, but you can still get an invitation to try it out. Prior to their changes SEOmoz was considered to be the best tool to help with SEO, keyword research, competitive insights, and all your marketing needs. With the upgraded program, you can be sure that they will stay ahead of their competition by offering the newest and top quality services, making it easier for you to thrive over your competitors.
At this time, we cannot provide you with their pricing since they have released that information yet. Prior to their changes, you would be able to use their services for $99 a month and had other options to upgrade your account.
KeywordSpy is a little different from your typical SEO and research tools because it focuses on getting as much information as possible on your competition. In the world of online marketing it is important to understand what others are doing to get traffic to their sites and KeywordSpy will tell you exactly how they are doing it.
By looking up someone’s domain, you will be able to see what keywords they have targeted, how much organic traffic they are getting, how they are getting it, what keywords they are using in a pay per click campaign, how much money they are spending on that campaign, and you can even track this information to get a automatic report about their new updates. You get as much in-depth information as possible on anyone you want to research.
Aside from competition, you also get keyword research tools that help you target the best ones. All the statistics are given to you in a report that is easy to read and you can always customize them to make them as efficient as possible.
There are hundreds of SEO and webmaster tools out there to help you out if you have your own website that you would like to optimize, but these 3 should get you started. It is always hard to tell which tools will be able to provide you with exactly what you need, so another good rule is to always check reviews and see how other people have used them.