Case Studies
Drug Natural
www.drugnatural.com
Keyword Phrases |
Searches |
Baseline |
Current |
nutritional supplements |
390 |
+1000 |
9 |
nutritional health supplements |
225 |
+1000 |
5 |
natural anti inflammatory |
44 |
+1000 |
3 |
herbal store |
29 |
+1000 |
4 |
The Situation
Drug Natural is an e-merchant with a tremendous offering of quality vitamins, minerals, herbals, and dietary supplements. Traditionally, these products are available only from physicians, pharmacies, naturopaths, and other healthcare providers, however, Drug Natural facilitates the purchase of these healthful products by making them available to everyone online.
The Challenge
Before the start of the Drug Natural SEO campaign through Baldy Dog, the site was already four years old and had no search engine presence at all. They had attempted to begin their own SEO campaign using 12 keyword phrases. However, none of those phrases had achieved a ranking within the first 1000 ranked results in Google.
The Approach
The campaign was an extensive one, including both on- and off-site changes that would allow for significant, steady improvements with keyword ranking on Google.
- An analysis of the competition revealed several tactics that would allow successful changes to be made while retaining a natural appearance to the search engines.
- The site’s pages were changed in order to incorporate ideal keyword phrases (those most likely to convert customers) for the topics and products on the site.
- Several recommendations were made and incorporated on-page for increased optimization.
- A massive, yet natural-looking link building campaign was started in order to ensure a greater off-site presence and improved Google ranking.
The Results
Through a singular skill for breaking down the strategies of competing websites and improving upon them by repairing the weak areas, Baldy Dog was able to replace the competition’s top positions with Drug Natural.
- The current SEO campaign is targeting more than 70 keyword phrases, including both single- and multiple-word phrases.
- The Drug Natural boasts more than 50 first-page Google rankings among those 70 keyword phrases.
- Several of those keyword phrases are within the top five, after starting off beyond the 1000th rank.
- The site’s traffic has increased 800 percent since the beginning of the campaign.
Baldy Dog’s ability to identify, analyze and synthesize the techniques of the competition’s websites permits clients to achieve consistent top search engine positions no matter their starting point.
